Our Mission

Our mission keep us focused and accountable, our vision drive us and our values dictate how we succeed.

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Our Promise

Always deliver the best products to the best customers, give them the attention they deserve and the quality of items they need, we promise to be honest, helpful and have integrity above all.

Our Essence

At Smart Light we make magic. We dream it, and then do it-together- every day reinventing what's possible.

What makes us different?

Our passion stems from our people. We value diversity and believe that different backgrounds, ideas and perspectives are what make us a stronger and more capable team. Each and every one of our customers adds to our inclusive culture of selling products that matters.

We blend our strengths together, combining our business experience and creative minds to bring the best ideas to the table and drive results for our customers.


Doesn’t matter. We’re too busy thinking far outside of the constraints of the typical brief. Creativity: it’s what drives us. We do our best work when the guardrails are down and we can spread our wings. Designs are cleaner, strategies sharper, and the world generally becomes a better place.